I read a recent blog yesterday from Jamie Goode, the Wine Anorak, in which he commented and reviewed one of Jancis Robinson's "Wines of the Week", a supermarket Chardonnay. Some of his comments reminded me of some issues raised at an Italian tasting I did on Monday night.
The issue was "what about supermarket wines?" in relation to quality. Given modern winemaking techniques, it is pretty difficult to make a bad wine today. Perhaps it will be thin, one-dimensional, out-of-balance (fruits, alcohol and/or tannins fighting with each other), or simply not to your taste, but there are very few BAD wines made today, provided basic good hygiene is observed in the vineyard and the cellar.
So why don't I like supermarket wines? Because they are BORING! To me they are the Coca Cola of wines. They taste the same today and they did last week as they will next year. They are made to a formula and you get no sense of place from the wines.
So celebrate diversity - drink wines from small producers made from unusual varieties in places you don't know well. But you won't find these at the supermarket or in the High Street shops. You'll have to look for them from specialists. But I can assure you that the search for them will be worthwhile.